Workshop 1: How to Meet the Needs of Lighting Designers
Jeffrey I.L. Miller, IALD -- Director of External Affairs, International Association of Lighting Designers
& Principal, Pivotal Lighting Design - Seattle, Washington

This may be your only opportunity to hear directly from your customer's customer about their viewpoint and design approaches -- get the advantage of knowing what your customer really needs. Architectural Lighting Design is booming worldwide. Today, and in the future, solid state lighting holds the promise of creating dynamic lighting that is efficient, affordable and constructible…if the SSL Industry responds to the real needs of design professionals. In this workshop, we will examine what lighting designers will need regarding reliability of SSL, standards and new product design. We will step up from the architecture of semiconductor design to the architecture of buildings for work and living. After this time spent with Jeff, you will understand the human factors that drive architectural lighting design, and look at the many ways the SSL Industry can respond. Separate registration fee of $199 (NT$5990).
 

This update will cover the latest programs and progress in blue/white HB LEDs and solid state lighting in Taiwan. It will be great information whether your company is based in Taiwan, or internationally. This is designed to be a highly interactive program, so bring your questions! Separate registration fee of $99 (NT$2990).

Key market data and trends from the most respected source in the industry, including mid-term updates.

The development of the SSL supply chain is really still in its formative stages. Where do we expect consolidation and where can predict wider opportunities and new market entries? Where do the barriers lie at each step in the market chain?

Standards for lighting have existed for decades, so where is the need to re-write the whole story? Questions that we're posing to the panel (and audience) are: Why do we need standards? When do we need them? What do we already have and why not use those? Where do we go from here?

Taiwan has dominated the HB-LED manufacturing scene, and there is no sign that is changing soon. Find out where Taiwan's SSL initiative presents opportunities to companies across the world.

Korea is a hotbed for display and cellphone technologies, and solid state lighting is a key ingredient. Hear where the business is happening and where the opportunities are aggressively taking shape right now.

China is embracing what is most likely the broadest solid state lighting initiative of any government, and with good reason. Find out what the urgency is, along with how massive the scope of their innovative program is.

Many components of the SSL supply chain existed as mature segments well before general lighting opportunities began to appear. In this interactive session, our panel will make their cases for where and why they feel certain regions will dominate specific levels of the supply chain. Then we'll open it up to a parlimentary style debate to include the audience input (no fist fights will be tolerated...)

This audience-interactive session will kick off with a perspective provided by Alan, followed by comments and some out of the box thoughts from industry-leading executives as we open it up for audience participation

Expect to hear from Russia's Monocrystal and the USA's Rubicon Technology

When looking at the historical and future development of the epi equipment technology the interaction between the LED and the MOCVD technology is significant, from both a cost and technology standpoint. You'll share this analysis of requirements changing through the last years, as MOCVD customers went from key pad illumination to side view, now to backlighting units (BLU) with general lighting to follow. What does BLU mean in terms of LED requirements, including market size and manufacturing capacity impacts? We'll explore what the MOCVD manufacturers have to do /what have they already done to meet the requirements and what level have we will have reached once all requirements for the current BLU market are fulfilled.

Where there are choices, there is more competition, and where there is more competition, a market is transformed. Novel phosphor sources supporting white LED innovation are a key ingredient to increasing the pace of growth for the solid state lighting industry, as well as opening up new opportunities that could not be tapped before.

There is a lot to be excited about in this industry. Do the investors see it as "here" or are they still looking at SSL as an emerging market?

As we see the acceleration of both market and technical advances, what's made it happen so far, where do opportunities lay, what is on the road ahead, and what kind of partnerships make it happen?

Asia is the hotbed for new venture activity in the middle of the supply chain. what can we expect in the next 12-18 months?

In our pre-conference workshop, Jeff shared the specific steps that companies need to take in order to catch the attention and meet the needs of lighting designers worldwide. In our applications kick-off, Jeff will share how extreme the paradigm shift really needs to be to enable SSL providers to partner with the mainstream lighting community.

As a market researcher and consultant in the flat panel display industry, David will provide a look from the top down into the progress and promise that LEDs offer to the large area (>10-inch) market space that is currenlty served by TFTs. What is the market opportunity and what will it take for LEDs to capture it?

There are major regulatory, functional, characterization, reliablility, and economic issues that need to be solved before we see mass acceptance of SSL in automotive and other key lighting applications. What's happening to overcome those, and how quickly will those opportunities really open up?

Last year, we were introduced to TIR's LEXEL "system level" approach to SSL componentry with a 12-18 month OEM adoption timeline. We'll hear how it's working and why the traditional lighting industry may be facing a massive realignment as value shifts from the fixture to the subsystem embedded in it.

A look at the key technology advancements, trends, and challenges the industry still faces in bridging the gap between niche applications and general illumination. There's still a lot to get done, but the prize is worth it!

Current approaches and progress in addressing the critical issues of heat dissipation, lifespan and compact packaging

Laying the challenge out to the supply chain: "Give us what we need and we'll get you into the applications!"

 An update from a market leader on what they feel it is going to take to succeed in bringing SSL to the major markets.

 Someone has to talk about something other than blue...

Chuong Tran, President -- SemiLEDs

Innovations in the utilization of metal-base-vertical-structures for increasing efficiency and lowering cost.

Your product is part of it, but how well you take advantage of the design and manufacturing opportunities on a global basis can make the difference in key technology areas.

Camera flashes are just the beginning of the "right now" applications manufacturers can tackle. Find out some of the lastest device results that are opening those markets, and others.

Dr. Yung-Sheng Liu -- Vice President and General Director, Opto-Electronics & Systems Laboratories (OES),
   Taiwan Industrial Technology Research Institute (ITRI)
George Mueller, Founder Chairman -- Color Kinetics
Robert Walker, President & CEO -- BridgeLux (formerly eLite Opto)