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The
McDonald Report
Commentary & Perspective...
Never Underestimate CreeJuly 29, 2004...Historically, just when outsiders start to question Cree's capability to withstand
their latest round of challenges, that Durham, North Carolina USA compound semi
leader always tends to surprise everyone. I've been inside the wide bandgap
field so long now, that I've learned from experience... never underestimate
Cree's capability, nor their will to win.
After over 20 years in business, Cree is now employing 1100 people, and I've had the pleasure of
tracking the company since it emerged as the brainchild of fresh grad students
out of North Carolina State University. That original "can do" spirit
and youthful optimism continues to pervade every facet of the company. I've
never in my 30 years of following advanced semiconductor companies seen anything
to compare with them, including Intel and Apple. Cree is in a class by itself.
So when the pressure started to mount over the past year as more and more competitors
in the blue spectrum LED business made their presence known... and their intentions
to turn this business into a low price commodity business, I just kept a "wait
and see" attitude. Traditionally, every time rumbles start up about how
Cree won't be able to stand up to the competition, they not only stand up to
the challenge, Cree actually starts quietly writing a fresh new playbook for
the advanced LED industry... confidently filling the quarterback role.
Believe it or not, the advanced LED business, especially those wearing the
blue spectrum colors, are an international team. And, contrary to what you may
perceive as the truth, Cree is a team player. They've supported every technical
conference devoted to the wide bandgap (WBG) materials and device development since wide bandgaps came
into play in the greater worldwide arena. The international technological synergy
fostered by technical leaders like Cree's co-founders, Calvin Carter, John Palmour
and John Edmond, cannot be measured by anyone on the outside. But the techs
who have attended SiC technical conferences like ICSCRM and the various GaN
meetings know well of their individual and collective contributions. That's why we honored them with our Pioneer
Awards. They are major team players.
The fact that Cree reported an outstanding year didn't surprise me at all (ref:
our July 29 headline
news). Neither were any of the analysts who routinely track them surprised (they're catching on). As a longime industry insider, Cree's performance this time gave me a feeling of personal pride, because, over the years, I've come to feel like part of that global WBG team. Cree's blue spectrum LED unit shipments
increased a whopping 65% while their "blended average sales price"
declined only 7% since the fourth quarter of FY '03 and those results were offset
by a 19% reduction in their average LED costs, which contributed to their profitability.
And what's possibly even more exciting to those of us who have such faith in
the importance of wide bandgap devices for electronic applications, the people
at Cree Microwave met their goal by turning the corner to profitability... reporting a record $41,000 in profit as compared to a negative gross profit
of $370,000 in Q-3. As Cree's CFO said in their conference
call, "At the end of our FY 2004, our balance sheet was outstanding!"
And the topper for their year was the acquisition for $10.7 million of ATMI GaN
business which is sure to pay off handsomely in the years ahead. If I could invest in the companies I report on (which I can't... and won't) Cree would be the first one I'd put my personal bets on.
And outsiders best not forget that this unique company, which continues to
maintain 100% of their manufacturing in the USA, enjoyed an increase of 41%
in USA government contract revenues. What I find even more interesting... and
worthy of a spot on CNN's "Lou Dobbs Show" (a major supporter of American companies who figure out how to compete effectively without going offshore) as yet another heroic USA success story
during tremendously "challenging" economic times in this country, is that blue spectrum LED sales to Cree's
Japanese distributor, (Sumitomo Corporation) represented 33% of total revenues
and four of Cree's top 10 end customers were located in Japan. In addition,
Osram (Germany) and Agilent (much of whose business now comes from the German
arm) each accounted for 13% of Cree's revenue.
Those not in the know may wonder: "What's the significance of moving to 3" wafers and the continued expansion in capacity?" One clearcut goal: continued leadership in all sectors. They admittedly will have
yield challenges as they move to 3" (Cree traditionally thrives on yield
challenges), but the pullers can take it and the MOCVD epiwafer reactors are
already geared to take the larger diameters. Cree's knowledge of SiC substrate
growth and GaN epi technology is unsurpassed. Behind 3" SiC and further
guaranteeing their place in the fast-paced technology world are 4" SiC
wafers and the early iterations of native GaN substrates as Cree incorporates
one of the true world class GaN growth groups into their team, under the direction
of George Brandes.
And Cree's President and CEO, Chuck Swoboda, has his eyes wide open to the
challenges. As he said in the conference call, "While it will take us at
least four quarters to complete, we have started the conversion of the three-inch
wafers which we expect will more than double the number of chips per wafer,
and should result in a significant cost reduction once we have worked through
the transition. We need to continue to develop new LED products with increased
brightness and lower costs to maintain our leadership position in a very competitive
market. We must work with our customers to get our new products designed into
the key applications, and insure that they can win the market with these products.
Although we must continue to overcome these and other obstacles in our business,
we look forward to the challenge and building on our past success. We realize
that we compete with a number of companies around the world who are investing
in the LED market, and we continue to evaluate the competitive situation, and
factor it into our expansion plans and targets for the year ahead." Chuck
also mentioned that "We are evaluating several options for expansion
on our current site, as well as other U.S. and international locations."
In order to position Cree's Shottky diode business for long-term success and
help give their LED manufacturing some additional growing room, Cree announced
that they have decided to qualify their Sunnyvale, California fab to able it
to produce three-inch, SiC Shottky diode products and to transfer production
there over the next several quarters. "This move should also provide us
the facilities, equipment and people to convert to four-inch wafers and expand
the silicon carbide power device business for the next several years, and enable
us to better utilize our Sunnyvale capabilities," said Chuck Swoboda in
the conference call. Cree has already done the pilot release of their first
60 watt SiC MESFETs and have garnered favorable feedback from customers. "Although
this is longer term opportunity, we believe the SiC and GaN microwave devices
we are developing could potentially be disruptive technologies for the next-generation
wireless infrastructure in communication systems." In the laser area, Cree
continues to extend the lifetimes for both their 405 nanometer products as well
as the very short wavelength devices which are part of our government funded
SUVOS (ultra violet lasers) development contract.
Chuck confided that, due to the rapid expansion of their LED business, that
activity on the near term 405 nm product has slowed a bit, but that Cree is
now making the investment to get that development back to full speed, with the
target of a commercial 30 milliwatt design by the end of FY '05 and that the
30 milliwatt product would "raise the bar" even higher... (which
Cree loves doing). "To put this in perspective," he said, "a
30 milliwatt chip should enable us to produce a greater than 100 lumen per watt,
white LED which is believed to be one of the critical technical milestones to
commercialized LED lighting." Cree's newly announced XLamp LED product
(see news story, Cree
Wraps Up FY-04 on an All-Time High & Launch of XLamp, this issue)
is the company's first step in their strategy to be a leader in the market for
LED based lighting. "As we demonstrated with our results over the last
few quarters, our value proposition continues to win in the market, especially
in applications where the combination of performance, costs, quality, and IP
are important factors in the customer's decision process," said Chuck.
And as he did when delivering the keynote address at our Blue
2004 meet in Taiwan last May, Chuck again underscored that... "In
addition to our focus on increasing performance and in reducing costs, our legal
team in actively putting companies on notice of potential infringement issues
regarding Cree's nitride chip and white LED IP. We believe that this effort
is important to reinforce the value of our intellectual property in the market
which we believe is an important differentiator."
So my advice to those on the outside looking in is... whether you're an observer, an investor, or prospective player in the wide bandgap field, take the advice I'm sure is shared by their wise colleagues and competitors alike, and never underestimate Cree.
If you have
questions about the compound semiconductor industry, have news or views
to share, I'm Jo Ann McDonald, Editor of CompoundSemi News.
Feel free to contact me directly, anytime.

My tel at the ranch is +1-325-463-5345
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Veeco Scores $10 Million GaNzilla Order from LumiledsJuly 29, 2004...Veeco Instruments of Woodbury, New York USA has received an initial $10 million
order to supply Lumileds Lighting of San Jose, California USA with Veeco's high
end "GaNzilla" Turbo Disc gallium nitride (GaN) MOCVD production
systems. The initial order was received during Veeco's second quarter, and is
part of a multi-year purchase order for additional systems. The GaNzillas are
produced in Veeco's Somerset, New Jersey plant, which resides next door to TurboDisc's
original parent company, Emcore. The association with Lumileds began some time
ago with Emcore. Lumileds is a user of a variety of MOCVD reactors and the Veeco
order further fortifies Lumiled's impressive ramp as that company continues
to lead in the increased production, worldwide, of all colors of high brightness
LEDs (ref: July 13 editorial Lumileds
Ramps and July 15 news Lumileds
and Agilent Team to Co-Produce New Mid-Range LEDs).
Commenting on the continued ramp, Michael C. Holt, CEO of Lumileds, said, "Our
experience with Veeco's GaNzilla reactors has been excellent, and led to this
large equipment order. As we continue to enable never before possible lighting
products with our Luxeon LEDs, we look forward to working with Veeco to ramp
our GaN production program." Commenting on behalf of Veeco, Edward
H. Braun, Chairman and CEO of Veeco said, "We are pleased to be a strategic
equipment partner providing critical MOCVD epitaxial deposition equipment and
support to Lumileds. The rapid emergence of high power, high-brightness LEDs
will be helped by the collaborative efforts between our companies. Veeco is
committed to maintaining a strong presence in this fast growing market."
The news release further noted that, according to Strategies Unlimited the GaN
LED market reached a record $2.7 billion in 2003 and is forecasted to reach
more than $5 billion in worldwide revenue by 2008.
Company
news release
Cree Wraps Up FY-04 on an All-Time High & Launch of XLampJuly 29, 2004...The multitalented USA wide bandgap materials and device leader, Cree Inc. of
Durham, North Carolina USA wrapped up their fiscal '04 year with an outstanding
report card in all areas of their diverse endeavors, but most especially their
contributions to the field of blue spectrum LEDs, which Cree has pioneered since
their inception in the mid 1980s. To cap off their impressive earnings report
(see details in their press
release and via the replay
of their conference call), Cree said they are transitioning on schedule
to 3 inch SiC wafer production and announced that their new 7090 series XLamp
LED product is now available in production quantities. According to Cree, this
is the first high-powered packaged LED product that Cree has released as part
of the lighting product strategy they first announced last fall and targeted
as a true alternative to the classic, entrenched incandescent bulb as a Solid
State Lighting (SSL) solution over conventional sources in architectural lighting
and general illumination applications.
The 7090 series XLamp product utilizes a high-power surface mount package designed
to operate at 1 Watt with a typical operating current of 350 mA and a footprint
of 7 mm x 9 mm. According to Cree's President and CEO, "Our X lamp is in
the 25 to 30 lumens per watt range." It is available in all the blue spectrum
hues, including blue, green, and white versions based on Cree's XB-900 chips
as the light engine and is also available in a red version (Yes, red. Cree
buys their red die, however, as they continue to specialize in blue). This
new product is at a brightness level that now puts Cree in contention with white
LED leaders like Lumileds and Nichia for replacements for conventional, incandescent
lighting. According to Chuck, "Availability of our XLamp packaged LED
product is an important first step in our strategy to be the leader in the market
for LED lighting and should create greater visibility for the performance capabilities
of our LED chip and materials technology. The XLamp product is designed to provide
longer life, lower maintenance cost and energy consumption, as well as smaller
space requirements compared to an incandescent bulb and other conventional lighting
technologies."
Providing an update on early stage customer reaction for the new product Norbert
Hiller, VP of Cree Lighting said, "We have been sampling selected customers
over the past two quarters for potential use in applications such as channel
letters, appliance lighting, track lighting and reading lamps. Feedback on the
design and performance has been very positive. We can now focus on ramping our
production capability to service our customers while continuing to expand our
product line to address the needs of a number of emerging applications including
automotive headlamps and backlighting for large format LCD screens."
Company
news release
Color Kinetics Launches Square Modular iColor Lighting MediumJuly 29, 2004...Coming out of its first quarter as a publicly held company, Color Kinetics
Incorporated of Boston, Massachusetts USA which now trades under the Nasdaq
symbol "CLRK" ) has introduced yet another clever intelligent solid-state
lighting (SSL) system. This one is called the iColor Module FX which
is a new lighting medium in the form of a 6” (15.2 cm) square modular unit
for wide-ranging designs that call for singularly controllable points of light
-- from interior surface designs, to backlit fabrics, to three-dimensional objects.
The new unit incorporates 9 or 36 tri-color LED nodes, mounted on a printed
circuit board, and driven by Color Kinetics’ custom Chromasic microchip.
Each LED node within the module is individually controllable, whether applied
across one unit or a large-scale, multi-unit installation, which gives lighting
designers a creatively flexible, extensible medium with which to bring complex
lighting designs to life, including scrolling text and images, video and animations.
More details are in the company
news release. Kopin's Prospects for CyberLite Manufacturing in the USA DimJuly 26, 2004...During last Friday's earnings
report conference
call, John Fan, President and CEO of Kopin Corporation of Taunton, Massachusetts
USA told analysts that... "While Kopin continues to make good technical
strides improving product performance, the global market remains extremely competitive,
and it is clear to us that the current business model for our LEDs is not sustainable.
We are exploring a range of business models that will encourage and enable us
to combine superb technology with a low-cost structure. We hope to complete
our evaluation by the end of this year." Loosely translated, that means
Kopin will either exit the LED business altogether, move its LED manufacturing to Asia, and/or team in some
way with one or more established Asian LED manufacturers. Kopin is a pioneer compound semi company,
but it came to the HB-LED business, specifically producing blue spectrum GaN
on sapphire LEDs, grown by MOCVD, comparatively late in the game.
Orders for Kopin's HBT products evidently remain strong and the technology
for the company's CyberDisplay line continues to improve, with the percentages
of revenues from color products continuing to climb. Answering a question from
CIBC's Earl Lum regarding where John's vision is regarding the future of Kopin's
LED involvement, John answered, "Our goal is to see whether we can combine
the two primaries; high technology for us (in the USA) and low-cost manufacturing
systems in Asia. And this is where the model will end at this point."
Answering a variety of poignant questions posed by analyst Jed Dorsheimer of
Adams, Harkness & Hill, Kopin revealed that it has five (Aixtron) reactors
employed in the development of CyberLite HB-LEDs in their Massachusetts
facility. "We always try to develop our technology here, and eventually
we always think we're going to move overseas. But we never installed all of
our machines here." Kopin's "labor-intensive" part of their CyberDisplay business, for example, was moved to Korea
as planned. From the gist of what John continued to say, it sounded as though Kopin is considering having the CyberLite line follow suit
and move quickly to Asia as well, but it was implied that no firm decision to either exit the business or team with an established Asian producer or outsource firm had yet been made. "The key matter for us is that technology
alone is not going to win this market now. You've got to have the cost structure."
Microsemi Knows How to Work The Hot SpotsJuly 26, 2004...Microsemi Corporation is a very interesting
USA publicly held company that continues to dabble in the compounds.
Now at 1500 employees and based in Irvine, California, Microsemi specializes
in providing high-reliability discrete components to military and aerospace
customers. Primarily a silicon house, what they do best is figure out how to
package our industry's wares and integrated them into total solutions, which
often entails the packaging of extremely high temperature devices. Through the
years, they've often served in a catalyst function helping enable many leading
edge compound semi devices to work more efficiently in harsh operating environments.
For example, Microsemi was an early stage underwriter of GaN on Silicon technology
and helped prove that GaN on Si technology could, indeed, work. Microsemi eventually
dropped that effort when facing the reality that, because silicon absorbs
light rather than helping emitting it, that in order to make GaN on Si
packaging cost-effective in a manufacturing environment, one has to lift off
the GaN layer... which tends to get a bit costly, putting it right back up into
the cost realms of GaN on SiC or sapphire.
According to Microsemi spokesperson Steve Litchfield, while Microsemi continues
to make some of its own GaAs ICs for WLANs, when this silicon industry-heavy
company gets involved in the compounds, it generally buys the die and figures
out a better way to work the hot spots, sticking primarily to the high end packaging
side of the business. They still sell a few SiC-based Shottky diodes, and Microsemi
"dabbled" in the HB-LED packaging business at their Boston facility,
under the direction of longtime friend and supporter of CompoundSemi Online,
Bob Karlicek. During Microsemi's involvement in the HB-LED packaging business,
they created some very innovative ways of dealing with thermal management in
the packaging of HB-LED die, which the company bought from a variety of sources.
According to Steve, Microsemi while it quietly exited that business, they'll
hang on to their hard-earned IP as it directly relates now to their silicon
diode packaging business, which remains intact in the Boston facility. Steve
also indicated that, while Microsemi will not be actively pursing
the licensing of that technology to other packagers of HB-LEDs, the company
would be willing to entertain the notion of doing so, which makes good
sense as it's considerably less expensive to license IP than it is to defend
it!
So what's the next hot spot for Microsemi? According to Steve, the Washington
DC military contract scene is looking especially hot these days, geographically
speaking, and Microsemi has long been active as a DoD contractor. Steve has
already hooked up with a compound semi industry veteran CEO, Jim LeMunyon (ref:
Sept 4, 2003 news: Jim
LeMunyon Joins Prestigious Beltway Consulting Firm). As longtime developers
and users of compound semi devices know, one thing our world does best is manage
extremely high temperatures, and that remains Microsemi's forte'... thermal
management.
Newport Grants USA Student Travel Aid to SPIE ConferencesJuly 26, 2004...Newport Corporation of Irvine, California USA has generously set up a new series
of travel awards totaling $10,000 for students presenting papers at the two
largest meetings of SPIE – The International Society for Optical Engineering.
Called these Newport Research Excellence Awards, these grants
will be open to any student from a USA university who has had a paper accepted
for presentation at the SPIE Annual Meeting or Photonics West Symposium. The
grants will be awarded annually by SPIE. Recipients will be selected based on
both the quality of the original research described in the submitted paper(s)
and financial need. Newport Research Excellence grant winners will also attend
a recognition dinner during the meeting where they will be given the opportunity
to discuss their research with industry leaders.
"Newport Corporation has a long history of supporting basic research
at the university level. We believe this research is critical to ensuring the
future health of the entire photonics industry," said Gary Spiegel,
VP Worldwide Sales & Marketing at Newport. "Moreover, today’s
students will be tomorrow’s leaders in technical societies like SPIE. In
this context, we are proud to collaborate with SPIE in enabling outstanding
students to present their research at these prestigious conferences."
And adding to that, Eugene Arthurs, Executive Director of SPIE said, "Technical
conferences provide a unique and important forum for researchers to interact
with their peers and exchange ideas; however, finding funding for student travel
is always a challenge in any research group. These new annual awards from Newport
will help several outstanding students travel to conferences that might previously
have been impossible for them to attend. On behalf of SPIE, and particularly
our student members, I would like to thank Newport Corporation for their generosity
in funding these awards." To apply for the grants, here are the hotlinks
direct to the pages on both the Newport
and SPIE
websites.
Taiwan's Unity Opto Sees Rise in White LED OrdersJuly 22, 2004...According to an article today in DigiTimes titled Unity
Opto Technology to Expand Monthly White LED Capacity on Increasing Orders
by Irene Chen and Carrie Yu, Unity Opto
Technology Technology Company Ltd., an HB-LED (and optical module) manufacturer
that produces the full range of LED colors, plans to expand its monthly white
LED capacity to 30 million units in the September timeframe, which represents
a significant rise from their current capacity of 10 million units. The reason
given for the ramp is the receipt of large orders from major international companies.
Unity Opto evidently began shipping their blue spectrum LEDs for small to medium
LCD white backlight applications earlier this year and plans to offer products
for the larger, 17 inch display backlight applications by September. The company also cites
automotive applications and optical fiber modules as other push applications,
which are projected to increase the company's revenues in the second half of
the year to between NT$1.4-1.5 billion which would be up from NT$958 million
in the first half. Intertech Announces Program for 5th Annual LED ConferenceJuly 21, 2004...Market research/conference producer Intertech of Portland, Maine USA now has
its program in place for the 5th annual meet, this year called LEDs 2004:
The Strategic Summit for LEDs in Illumination. While there are a growing
number of meets for the solid state LED industry, this one is noted for being
especially eclectic. It will be held again in San Diego, California October
20-22 and will feature over 25 speakers, a panel discussion 10 networking functions,
55 exhibitors, and what Intertech calls a Lighting Design Forum, which
will be held during the reception on October 21st. For more details, consult
the company
news release. Toyoda Gosei Becomes Co-Patent Holder of European White LED PatentJuly 21, 2004...President Takashi Matsuura of Toyoda Gosei Co. Ltd announced today from the
company's Aichi, Japan office that Toyoda Gosei has completed the jurisdictional
procedures involved to officially include Toyoda Gosei as one of the "co-patentees"
through what is evidently a "partial transfer" of shares in the patent
rights to patents noted as "WO02/054502" and "PCT/AT01/00364"
which relate to the white LED patents jointly owned by three European companies
Tridonic Optoelectronics GmbH
of Austria, Leuchtstoffwerk
Breitungen GmbH of Germany, and Litec GbR of Germany, which Toyoda Gosei
has been working with for some time as a licensee. Other related patent applications
were also included in the co-ownership arrangement. We first learned of the
relationship between Toyoda Gosei and the three early stage developers of high
luminosity GaN white LEDs in November of 2001 when they issued a news
release (and ref our
coverage) at the time the four companies began their relationship, which
resulted in the launch of Toyoda Gosei's "TG White Hi" LED
which, at the time, targeted a ramp for Feb. 2002 boasting luminosity levels
as high as 400 millicandela (mcd) and a 20mA forward current. Company
news release
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