TIR Systems Receives Initial Purchase Order from Japanese Distributor
Source/Type: Press Releases - As issued by company

October 13, 2004... TIR’s Solid State Lighting products gain traction in the Japanese corporate identity market

TIR Systems Ltd. (TSX Symbol: TIR), a world leader in light enabling technology, is pleased to announce that it has received an initial order, valued at $500,000 from its exclusive distribution partner in Japan, MBT Company Ltd., of Tokyo, Japan.

MBT Company Ltd., a premier provider of corporate signage in Japan, became TIR’s distribution partner in January 2004, and distributes TIR’s Solid State Lighting (SSL) products exclusively to the corporate identity markets in Japan. This order is for a combination of LightMarkTM and LightScriptTM, two of TIR’s corporate image lighting solutions.

LightMarkTM is TIR’s LED-based border tubing lighting solution providing a continuous line of illumination with significant energy and maintenance cost savings. LightScriptTM is the company’s channel letter solution and also has the inherent benefits of being LED-based.

“I am pleased with the size of this initial order and excited that we have achieved this level of traction in Japan so quickly”, said David Monroe, Vice-President Global Sales, Corporate Identity Market. “TIR and MBT have formed a very effective working relationship, bridging the cultural and commercial gaps, and this bodes well for both companies in driving future growth and success together.”

“I am happy about the quality of TIR’s lighting solutions and the support we are receiving from the TIR team in understanding what is required for us to win business in Japan,” said Akira Matsuda, Chairman of MBT Company Ltd.


About TIR Systems Ltd.

TIR Systems Ltd., a world leader in delivering specialty lighting systems, is building the foundations for tomorrow’s lighting. Through sound innovation and proven technical capability, TIR is developing, designing and marketing the core technologies that will allow Solid State Lighting (SSL) to move to the forefront of mainstream lighting.

To find out more about TIR Systems Ltd. (TSX: TIR), visit www.tirsys.com.


For more information, please contact:

J. Caren Holtby
Investor Relations Manager
Tel: 604-473-2318
Email: caren.holtby@tirsys.com

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