Asif Anwar

Nancy Hartsoch


Prior to joining Sol Focus, Inc. in 2006 as director of corporate marketing, Nancy Hartsoch was with Pacific Technology Group, which she co-founded in 1994 in partnership with Taiwan-based Acer Labs Inc. (ALi) to market, sell and support ALi's chip sets in the American and European markets. In 1996 ALi acquired the sales/marketing operations of Pacific Technology Group. As part of the acquisition Nancy joined ALi as chief operating officer (COO) and in late 2000, Nancy rejoined Pacific Technology Group as the company's president, to support ALi's embedded PC market segment. Prior to that, Nancy was COO and VP for Acer Laboratories Inc., USA from 1996-2000. During that time she grew the organization from initially six individuals to include a team of 45 sales, strategic and tactical marketing, application engineering, design engineering and administration individuals. Previously Nancy was the director of marketing for Appian Technology Inc., had a marketing consulting firm for five years, held marketing management positions with American Microsystems Inc. (AMI) for seven years, and was with FMC Corporation for 3 years. At Sol Focus, she is responsible for the company's international business, government and partner relationships, worldwide corporate and marketing communications, branding, corporate positioning, grants, and university partnerships. She is also driving the company's green programs and will be working with industry and government associations to condition the markets and facilitate the proliferation of renewable energy concepts and practices. Nancy holds a MBA from San Jose State University and a BA from the University's School of Journalism and Advertising where she graduated with Great Distinction. Nancy is also periodically involved at assisting non-profits such as the San Jose Family Shelter and St. Barnabas School with various programs to increase their visibility and resources.